In this post I would like to tell you how OCHA Kenya’s YouTube channel acts as a distribution platform for building awareness on burning humanitarian issues in Kenya.
We always believed that video messages will have a greater impact on our audience in advocating for humanitarian issues in Kenya. Budget, to buy equipment & professional software to edit, was a big constraint in producing videos. However, that did not hold us back from producing videos. In last few months we produced several short videos ranging from office retreat to Aflatoxin awareness. Although, the quality of these videos were not anywhere near to commercial videos what we managed with our limited resources (microphone and windows movie maker) helped us communicate our messages to our humanitarian partners more effectively and at no cost.
Initially, we used OCHA Kenya website to broadcast our videos to our audience. They were well received by our partners. However, we quickly realized that OCHA Kenya website was limiting in the sense that it did not gave us necessary tools to market our videos and thus not reaching wider audience. Therefore we decided to host our videos on our own You Tube channel.
www.youtube.com/user/UNOCHAKenya
The advantages of having our videos on YouTube channel are many.
First, our viewer could choose to be notified of new videos uploaded to channel simply by subscribing to your channel. Our subscribers are informed of new video published instantly on our Channel.
Second, our channel subscribers influence our videos by commenting, rating and viewing our videos.
And finally, our subscribers can find all our videos on one page.
Posted by:
Sanjay Rane,
IMO OCHA Kenya
I like what OCHA Kenya is doing with YouTube, and generally use of the various media to share humanitarian information.
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